Dreame
“Welcome to Dreame…a world full of dreamers.“ — Dreame is a mobile reading app designed for women, that aims to promote content and reading of fiction genres. Unlike other book reading apps, Dreame uses an episodic transaction model – meaning the user unlocks episodes, rather than the full story.
We partnered with Dreame, a world wide reading app, to assist them in the app’s promotion and increase the amount of in-app purchases worldwide. Dreame is a reading app exclusively focusing on fiction stories with the most relevant target audience being women between the ages of 18 to 35.
Goals
The primary goal of the campaign was to acquire and target female users, between the ages 18-35, who would purchase “Dreame coins” to unlock new chapters of the stories.
In this case, achieving a high ROAS percentage was a key measure of our success in the campaign.
Tactics & Methods
Exploration
Dreame is a fictional book reading app which caters to women between the age of 18-35. By focusing on English speaking countries, and targeting female users above the age of 18, we managed to achieve outstanding results on both iOS and AOS.
Optimization
In order to ensure a constant flow of quality leads providing high retention and ROAS we implemented a very granular optimization process. Our team analyzed the average purchase rate and quantity on multiple levels, from media sources to various other targeting methods which we utilized. This enabled us to proactively and constantly remove those which failed to deliver our desired quality while maintaining and scaling our successful bids.
Scaling
We continued to scale the campaign while focusing on retention rate and ROAS. Furthermore, using our successful approach we explored new GEOs with a better targeted user demographic based on the data and results we had acquired so far.
The Results
“The team was very attentive to our needs, optimizations and overall ROAS of the campaign.”
iOS & AOS
Age and Gender Targeting.
High ROAS & Retention.
500
ROAS
105
In-app purchases
55
Installs