Facetune
“The ultimate editing tools for stunning content. With Facetune app, experience the fastest, easiest way to edit with one-tap tools to bring out your best self in your photos and videos.” – Facetune’s powerful editing tools help users create images and videos that make them feel like the best version of themselves.
We partnered with Lightricks to promote their leading photo editing app, Facetune, and drive new paid subscribers to their app. Facetune is the go-to photo editing app for creators, influencers, and selfie enthusiasts, using advanced technology, including AI and advanced algorithms.
Goals
The primary goal of the campaign was to acquire and target new users, who would make a yearly subscription for the product.
The key measures of our success in the campaign were the High LTV and High ROI.
Tactics & Methods
Exploration
Facetune is a leading photo editing app in the United States. Our exploration phase started with a competitor analysis, and identifying the most appropriate channels to reach our target audience.
Optimization
In order to ensure a constant flow of quality leads providing high ROI and LTV we implemented a granular optimization process, combined with our exact targeting we managed to achieve over 75% new yearly subscribers. Thanks to our fraud analysis team, and constant optimizations, we managed to maintain ad fraud tracked by P360 (by Appsflyer) below 3.5% over a 5 month period.
Scaling
After dominating the US market and achieving great results, we are continuously working to expand FaceTune presence across multiple Tier 1 countries. In Addition we are to grow the other products developed by Lightricks – Photoleap & Videoleap.
The Results
“Communication was fluid from the start of our activity, leading to a great and reliable partnership… always attentive to quality, while ensuring scale.”
US Market domination.
High LTV & ROI.
Below 3.5% Fraud Tracked.
75
Yearly subscriptions
3.5
New subscribers (within 5 months)
31
New paid users converted after free trial