Mini Golf King
“An exciting multiplayer golf game, Win and collect trophies to unlock top stages. Discover and upgrade golf clubs, balls and gloves to customize your gameplay. Take on the weekly leaderboard and tournament to win awesome prizes and glory. Mini Golf King was released in December 2017 by Rising Wings. It is one of their most popular games, and involves multiplayer mechanics that allows players to compete against each other.
We partnered with Rising Wings, to promote their title – Mini Golf King, and drive new players. Mini Golf King is a challenge, player vs player, action-packed game. It’s an easy game to pick up, instantly addicting, and hard to master.
Goals
The primary goal of the campaign was to acquire and target new users, who would play and return to the game.
The key measures of our success in the campaign were the company’s benchmarks for Retention rate.
Tactics & Methods
Exploration
Since the campaign was focused on Android device, and the United States – We began our exploration for the promotion by analyzing similar apps in the market, and thoroughly investigating their strategies. In turn we looked to find the most appropriate audience fit and best targeting methods.
Optimization
Using multiple A/B tests in order to discover the best method to reach our target audience, we were able to segment them and focus on the higher potential users who were more likely to play the game for longer. This ensured a good flow of new users who would in turn lead to high LTV players.
Scaling
Once we had identified and optimized our targeting methods, we integrated and launched campaigns on multiple DSP’s to assist with volume. This has led to us achieving higher scale than other channels whilst being more cost effective.
The Results
“The collaboration with SijakMedia began with a clear understanding…and the volume was expanded very slowly until the minimum quality was secured without haste.”
US AOS Campaign.
High LTV & Retention.
Cost Effective.
12
Installs
50
D1 Retention
20
D7 Retention