Solitaire Cash
“Solitaire Cash® is where a true classic and real cash prizes meet. Jump into a world of brain-teasing fun, and leave with your heart filled with nostalgia and pockets filled with rewards” – Solitaire cash is the first game that Papaya developed, and one of their most popular games. It’s a skill based game, where players compete against each other in a classic Solitaire tournament.
We partnered with Papaya, to promote their leading app – Solitaire Cash, and drive new depositors. Solitaire Cash is the same classic game everyone can master. But with an exciting twist – Take on other players for real money prizes – and win if you’ve got the skills.
Goals
The primary goal of the campaign was to acquire and target new users, who would make a first time deposit for the game.
The key measures of our success in the campaign were the company’s key benchmarks for LTV and ROI.
Tactics & Methods
Exploration
Solitaire Cash is a leading skill based game in the United States. Our exploration phase started with identifying the most appropriate channels to reach the right target audience, and gradually increasing them.
Optimization
Using a granular optimization strategy and by reviewing each traffic source and channel one-by-one and day-by-day, SijakMedia’s team evaluated the performance of each source and optimized the campaigns accordingly
Scaling
This ensured a constant flow of quality leads, hit Papaya’s LTV and ROI benchmarks, and a month on month growth.
The Results
“It has become an efficient way to scale up our marketing activities and engage with high quality users while remaining cost efficient.“
Quality Leads & Scalability.
ROAS Surpassing Other Channels & KPIs.
Unique First Time Deposits.
250
First time deposits
50
Month on Month growth in unique first time depositors