Bricks Breaker Quest
We partnered with Mobirix, a Korean game studio, to promote their top app: Bricks Breaker Quest, and drive new users to it. Bricks Breaker Quest is a fun casual game, designed to allow the user to have hours (even offline) of gameplay.
Mobirix is a professional mobile game services company, based in South Korea, which has developed and published games that anyone can enjoy. With “fun for everyone” as their core value, they create intuitive and immersive gaming content.
Goals
The primary goal of the campaign was to acquire and target new users, who would return to the game, keep playing it and eventually also spend money in the game.
The key measure of our success in the campaign is ROAS, both D7 and Lifetime.
Tactics & Methods
Exploration
iOS & AOS Campaign, started with US only – while exploring our possibilities, we have thought it might be interesting to test a CTV campaign for the app, understanding the unique feature of offline play, and how it might cater to travelers and users who look for a fun game to play without having to be connected to the internet.
Optimization
We then were able to segment and focus on the higher potential channels, optimizing for ROAS and retention rate. This ensured a good flow of new users who would in turn lead to paying ones.
Scaling
In order to continue scale, we were able to replicate the campaigns on multiple DSP’s and adjust bids to have higher fill rates. This in turn has led us to filling monthly budgets on a continuous basis while surpassing KPI targets. Further campaign growth was fueled by initiating campaigns in Germany and the United Kingdom, growing the apps user-base even more.
The Results
“The CTV campaign test, in particular, significantly contributed to our channel expansion and media diversification.”
Successful CTV Campaign
Above KPI ROAS
Global Expansion
23
%
D7 ROAS
30
K
Installs
68
%
Lifetime ROAS
*Last 3 months Bricks Breaker Quest US campaign
“Sijak Media’s professionalism and seamless communication throughout the campaign are highly satisfactory.“