“Bank, save, invest, and budget” — Albert is on a mission to help millions of Americans get smarter about money, and building industry-leading features that offer a whole new way to bank, save, and invest. Their goal is to build a world where where no one has to worry about making the wrong financial decisions.

• Exploration – buying traffic from different media sources (DSP, Ad-exchanges), different verticals and ad spaces (games, e-commerce, etc).
• Optimization – careful analysis of the data, looking for abnormalities, as well as giving insight on the best media sources. Focus on targeting users who continued to subscribe for Albert’s services
• Scaling – Continuous scaling of the campaign.

• 20% below cost targets

• +5k conversions

• +15k installs

“Welcome to Dreame…a world full of dreamers.“- Dreame is a mobile reading app designed for women, that aims to promote content and reading of fiction genres. Unlike other book reading apps, Dreame uses an episodic transaction model – meaning the user unlocks episodes, rather than the full story.

• Exploration – Focusing on English speaking countries, and targeting female users above the age of 18, we managed to achieve outstanding results on both iOS and AOS.
• Optimization – analysis based on the average purchase rate and quantity on multiple levels, from media sources to various other targeting methods which we utilized.
• Scaling – Focusing on retention rate and
  ROAS. Furthermore, using our successful approach we explored new GEOs with a
  better targeted user demographic based on the data and results we gathered.

• +55K installs

• 500% ROAS

• 105K in-app purchases

“We make it easier to run businesses“ — CountingUp is the award-winning business current account (e-money) built for sole traders and small limited companies. The unique two-in-one app simplifies bookkeeping and taxes, helping business people across the UK save time and money.

• Exploration – unlike B to C fintech apps, CountingUp is a B to B app, focusing on the needs of small businesses within the UK. Therefore, we used granule targeting to identify key decision makers within the business.
• Optimization – Escalate our activities within key business centers in the UK. This, in turn, allowed us to reach more small to medium size business owners.
• Scaling – focusing on users who continued to make transactions for CountingUp’s services.

• +3.5K targeted installs

• 364 accounts opened

• 53% paying customers